14.5.2011

Pricing dilemma - how not to rip off your customers

A good article in Harvard Business Review about price setting, sharing values and keeping customers happy.


Personally I believe in long-term customership. There have been several times discussions that I should have a lot  higher price for the amount of  valuable quality and hard-to-find information provided, on the other hand there are also a lot of people out there who expect everything to be for free because it is in the Internet. The way I have chosen is a bit of a mixture, there is something for Free but for those with a keen interest there are a couple of options to choose from.

Discounts and offers are another thing. In any business they do attract new customers at least to try product which is all fine, but often they are an insult to your existing customers who have paid a higher price only to find themselves being just another fool to be ripped off.

We are not doing that here. I welcome all new customers to try out the paid products and you can get a short-term try if you want - like a half a month for € 20 - but as there are customers who have paid full price for the whole season they have to be respected at all times.


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